Fenty Beauty is hosting a series of pop-up experiences across 4 UK cities in celebration of the launch of its Fenty Beauty Pro Filt’r Fluid Flex Foundation. 

The natural matte formula is designed to bend and stretch to the face with every motion for all-day smooth and flexible wear, so the pop-up activation positions itself as ‘The Fluid Flex Gym’.  

Visitors can test and try the foundation in person, as well as discover their perfect match against the new 50 shades with the help of the Fenty Beauty Pro Make-up Artist Team. Plus, they can take home a complimentary sample of their perfect shade.  

Beauty lovers can also enjoy a complimentary shake with a choice of 3 flavours, and those spending £40 or more will benefit from a free mini bag to take home.  

The pop-up is currently featured at the Space NK Beyond Beauty Festival at Covent Garden Piazza until the 13th September. It will then head to Exchange Square, Manchester on 19th September; Moor Streeet, Birmingham on 26th September; and will finish at Paradise Place, Wall Street, Liverpool on 3rd October.  

The new foundation features Fluid Flex Foundation Technology, a smooth and breathable polymer blend which is formulated to flexibly move with the wearer. It is infused with colour-true longwear pigments that resist oxidation and provides medium, buildable coverage to deliver a skin-like and natural-looking finish.  

The matte formula is also waterproof, and resists sweat, humidity and transfer. It is infused with starfruit extract for all-day oil and shine control.  

The Fenty Beauty Pro Filt’r Fluid Flex Foundation is available now, RRP £35.